Beyond Kraft: Innovation in Cardboard Packaging for Fast Food
We explore the latest trends in box and tray design that keep food hot and crispy, without compromising sustainability.
KraftPack Team
Published on October 12, 2023
Corrugated cardboard has been a shipping standard for decades, but its role in takeaway food presentation is rapidly evolving. Restaurants are no longer satisfied with a simple box; they seek an unboxing experience that reflects their brand's quality.
Designs that Retain Heat and Texture
The key innovation lies in the structure. New designs of double-walled cardboard with air chambers act as a natural insulator, keeping pizzas hot and fries crispy for longer. This is crucial for chicken restaurants and chifas where home delivery is fundamental.
"Packaging is not just a container, it is the customer's last interaction with your restaurant before enjoying the food. It must protect, impress, and communicate values, such as sustainability."
Customization that Makes the Difference
Natural kraft has its charm, but high-quality printing with water-based inks allows restaurants to add their logo, colors, and even messages about the origin of their ingredients. This customization turns the packaging into a powerful direct marketing tool.
- Cellulose windows: Allow seeing the product without the need for plastic.
- Integrated tabs: Eliminate the need for additional glues or tapes.
- Grease-resistant finishes: Natural treatments that prevent leaks and maintain the cardboard's rigidity.
In the competitive market of Surquillo, offering this type of packaging solution can be the deciding factor for retaining customers who increasingly value presentation and environmental responsibility.